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What is 1 in 11?

As you’re reading this, 1 in 11 children across the world are out of school and not getting the start in life they are entitled to. That’s 58 million children who will not get the chance to fulfil their potential.

1 in 11 is a unique partnership between global organisations UNICEF, the FC Barcelona Foundation and Reach out to Asia (ROTA). We have come together to harness the power of sport and education to ensure that every child has the opportunities they deserve in life.

We’re raising money to fund three education pilot projects in three countries that will reach some of the most marginalised and vulnerable children – Indonesia, Nepal and Bangladesh. We will then aim to expand our efforts to even more countries.

Our vision is that no child should be left out. Every child deserves a quality education and the opportunity to achieve their dreams.

Our Challenge

Every child has the right to fulfill their potential - and education is fundamental to this. 

A quality education goes beyond academic and literacy skills. Integrating sport and play into education can help unlock their potential:

  • It teaches the values of respect, teamwork and effort
  • It improves concentration and attention
  • It inspires boys and girls to go to and stay in school
  • It can break down social barriers

Our vision is that no child is left out – every child should be given the opportunity to fulfil their potential and live the life they are entitled to.

Adolescent girls are playing cricket. Although there are no proper playing grounds for the young girls, they have managed to find a flat field just on the outskirts of South Hindupara, Cox's Bazaar Sadar, Bangladesh, 30th Aug, 2010

© UNICEF/BANA2010-00893/Siddique

Keep ups Challenge


Join Messi and take the #1in11 Keep Ups/Toques/Touches Challenge today! All you need is a ball (of any kind), a smartphone or a camera and your imagination!

All donations will go directly to supporting our 1 in 11 programmes in Bangladesh, Nepal and Indonesia.

  1. Create your film – you don’t have to use a football, be as imaginative and original as you can!
  2. Upload your film to Twitter, Instagram or Facebook using the hashtag #1in11 and nominate two friends to take the challenge
  3. Make a donation (optional) – as much as you can afford to give
  4. Keep up with our website to see other great submissions!